{"product_id":"the-prancing-horse","title":"The Prancing Horse","description":"\u003cdiv class=\"year\"\u003e\n\u003cdiv title=\"Page 2\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 2\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"cell cell--title\"\u003e\n\u003cp class=\"p1\"\u003e David Yarrow - The Prancing horse\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv title=\"Page 2\" class=\"page\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"cell cell--title\"\u003e\n\u003cp\u003eEDITION 12\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLarge:  298cm x 162cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eStandard: 213cm x 121cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWORDS BY DAVID\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt its core, this picture is essentially a love letter to both Ferrari and Italy. I think this is as powerful a symbiotic relationship as exists anywhere in the luxury brand marketplace. Like an oyste  and its shell - Ferrari and Italy have a palpable co-dependency.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI make pictures, I don’t take them. This series, shot in the indelible geometric harmony of the Tuscan countryside, was preceded by many days of location scouting and then many hours of distilling thoughts and homing in on what could be both creatively original and hold the attention of others. Both these filters are always challenging and necessary and\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI remind myself that “no idea is final”. To be creative is not enough in itself - the work must elicit emotion from others.  \u003cmeta charset=\"UTF-8\"\u003eThis location near Val d’Orcia offers layers in the distance and a sense of journey. I knew the cypress tree, the backdrop, the old Fiat, and of course the 1955 Ferrari 750 Monza 0530 would all combine to give an emphatic sense of place. The frame would shout “Tuscany,” but in my spitballing, my sense was that\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI needed one further ingredient to offer some sort of visual dislocation. That is where the prancing horse came into the equation. The origin of the iconic Ferrari stallion is well documented. In June 1923, Enzo Ferrari won a race at Ravenna where he met Countess Paolina, the mother of Francesco Baracca - an ace of the Italian air force and national hero of WWI, who used to paint a horse on the side of his planes. The countess  asked Enzo to use this horse on his cars, suggesting it would bring him good luck. \u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe stallion not only gives a further nod to Ferrari’s heritage, he also lends compositional balance to the photograph. I think it was a good iteration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"David Yarrow","offers":[{"title":"213cm x 121cm \/ Photography","offer_id":52791192256736,"sku":null,"price":0.0,"currency_code":"ZAR","in_stock":true},{"title":"298cm x 261cm \/ Photography","offer_id":52791112564960,"sku":null,"price":0.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7201\/2256\/files\/1_8e95688c-0490-484e-9c44-c0d90a7113f4.jpg?v=1779815573","url":"https:\/\/scapegoatgallery.com\/en-gb\/products\/the-prancing-horse","provider":"Scapegoatgallery","version":"1.0","type":"link"}